Priority Health and Group Health Cooperative of Eau Claire Complete Expansion to Enhance Care Access
GRAND RAPIDS, Mich. — Priority Health, a health plan based in Michigan that serves over 1.3 million members, has finalized a transaction with Group Health Cooperative of Eau Claire. This agreement makes Priority Health the sole governing member of the Cooperative, which serves more than 61,000 members in Wisconsin.
The plans for this agreement were first announced in July 2025 and officially closed on January 1, 2026. This move expands Priority Health’s reach into four states, solidifying its position as a major player in the health care industry.
A New Chapter for Priority Health
Nick Gates, president of Priority Health, shared his excitement about the transaction. “The successful completion of this transaction marks an exciting new chapter in our mission to improve health outcomes and broaden availability of high-quality care,” he said. “Group Health Cooperative of Eau Claire has established itself as a high-quality health plan, demonstrating a strong commitment to the well-being of the communities it serves. Together, we are focused on creating new opportunities to innovate, enhance experiences and build a healthier future for our members and communities.”
Sarah North, CEO and general manager of Group Health Cooperative of Eau Claire, also expressed her enthusiasm. “This marks a significant milestone for the Cooperative as we have been privileged to serve our members for more than 50 years. Partnering with Priority Health, an organization that shares our dedication to improving health outcomes and delivering a strong, member-centered experience, strengthens our collective ability to grow, innovate and remain sustainable in a rapidly changing health care environment. Together, we are building a brighter future for our communities.”
Expanding Reach and Capabilities
The transaction with the Cooperative makes Priority Health a four-state health plan. In December 2024, Priority Health became the sole member of Physicians Health Plan of Northern Indiana, which serves members in Indiana and Ohio. This expansion allows Priority Health to provide services to even more individuals and employer groups across the Midwest.
Several key firms provided support during the transaction. Kaufman, Hall, and Associates, LLC served as exclusive strategic and financial advisor, while Weld Riley acted as legal counsel to Group Health Cooperative Eau Claire. Taft Stettinius & Hollister served as external legal counsel to Priority Health, and Ankura acted as due diligence advisor.
About Priority Health
Priority Health is a health plan that places its members at the center of everything it does. With nearly 40 years in business, it is the second-largest health plan in Michigan and the third-largest provider-sponsored health plan in the nation. The company offers a wide range of health benefits options for employer groups and individuals, including Medicare and Medicaid plans.
Priority Health serves more than 1.3 million members each year in Michigan, Indiana, and Ohio. It provides a broad network of primary care physicians and continues to be recognized as a leader in quality, customer service, transparency, and product innovation. Members can learn more about affordable, quality health coverage options from Priority Health by visiting the Priority Health newsroom for the latest updates.
About Group Health Cooperative of Eau Claire
Founded in 1972, Group Health Cooperative of Eau Claire is a nonprofit, member-focused health plan that serves approximately 61,000 members across Wisconsin. Its services include Medicaid and Medicare beneficiaries, commercial employer groups, and state employees. The cooperative is committed to delivering high-quality, member-centered care and has a long history of serving its community. More information about Group Health Cooperative of Eau Claire can be found on its official website.
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